On this month’s podcast we meet Dr. Dave Alred @dave_alred

Dave is an elite performance coach who works with world class sportsmen and teams. He helps them deliver when the pressure is at its most extreme.

Dr. Alred is a pioneer in performance, mindset and attitude. He holds PhD in Performing under Pressure from Loughborough University. He is a member of the UK Coaching Hall of Fame, a winner of the Mussabini Medal and a member of the ECB Elite Coaching Fellowship.

His clients include rugby’s Jonny Wilkinson, George Ford and Johnny Sexton; golfers Padraig Harrington, Francesco Molinari and Brad Kennedy; footballers, Joe Cole and David James; the England rugby union team; the British Lions; the England cricket team; British Judo and Premiership football sides, Manchester City, Sunderland, Watford and Newcastle.

He is also the bestselling author of The Pressure Principle.

dave alfred

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